Be Careful About How Your Build Your Online Store

Having a unique domain name is very important with an [tag]online store[/tag]. And your [tag]ecommerce store[/tag] should on a separate web hosting account rather than using an online store such as the Yahoo! Retailers should stay away from the canned online stores chiefly due to the fact that you'll have more control over your site and your store in general. This is especially true if you want to customize it and/or add additional content to your website such as a blog or other static informational html pages.

Keep in mind that it's important to choose a [tag]good domain name[/tag] and stick with it. If you own more than one domain name or use an online store that includes a subdomain as its address, then all other domain names you own should redirect to your main site using a 301 Permanent Redirect. If you remove a product from your site then it's good practice to redirect that page to another similar product page using a [tag]301 Permanent Redirect[/tag] in this case.

Product pages can hurt search engine rankings as we have pointed out before. For example, if your ecommerce site is selling the exact same product as your competitors you may wind up with a duplicate content page. When it comes down to the actual organic search engine rankings, the product page that has more on-topic links and a better optimized title tag tends to rank higher. And so, it's important that your title tag contain the search term or product name that someone will search for and your product page must have links from other pages on your site that are other related products and from other web sites. You can never have too many links!