Matt Cutts, the voice of authority from Google answers questions on this great 9 minute video.

Some of the questions are:

Is it possible to search just for home pages?

Do you need to comply with all WC3 code to avoid penalty?

What are Google SSD, Google RS2, and all those other things Tony Ruscoe found?

Does Google rank blog sites any differently than regular websites?

Does Google treat .gov.pl links with the same weight as regular .gov links?

Have you noticed the plus sign within some Google SERPs that started showing up next to invitations to map an address or get a stock quote a month ago? We know Google monitors user click throughs to validate SERP and UI results. How hard is it to imagine that Google is leveraging this understanding to predict user intent and provide what we really want instead of the page that matches the search term we enter?
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LSI aka Latent Semantic Indexing is a complex mathematical formula that is used to help determine context of a web page and help to better interpret what the web page is identifying. Most of the search engines and especially Google are now starting to use this formula in their search algorithms. This is a brief four minute video that does an excellent job of explaining LSI in terms that we can understand. Take a look and enjoy because it’s not at all technical and it will give you a good understanding of this important concept.

LSI - Latent Semantic Indexing

The stereotypes associated with search enging optimization and other types of outsourcing are often really negative in nature. But, it is actually possible to utilize the concept of outsourcing to receive the highest quality of work possible. Outsourcing no longer only refers to overseas sweatshops where employees work long hours for scrimpy pay. Outsourcing now also occurs domestically and frequently at prices which are more generous. Thanks to savvy entrepreneurs who realize the benefits of offering their services on a contract basis, outsourcing is fast becoming the wave of the future. This article will take a look at how outsourcing can actually lead to superior work and increased profitability and how you can use it to improve your Google ratings.
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Almost 60 percent of Internet users searched for a local business online in 2006 which is almost double the amount of 2005. As a result, business owners must establish their virtual presence and that's beyond just building a Web site. Otherwise they risk losing this rapidly transitioning market, a panel of online search experts said Monday in San Francisco at the inaugural Web 2.0 Expo, a conference organized by Sebastopol tech publisher O'Reilly Media. About 25 percent of all Web searches are local in design. That number will continue to grow rapidly. But, positioning a business to be found online is not as simple as placing a single ad in the Yellow Pages.
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Jack Humphries has just posted a great article on his site http://www.jackhumphrey.com/fridaytrafficreport/ about getting quality traffic.

He use StumbleUpon and says, if you aren't using it for researching what's going on in your market, you're missing out big time.
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The Digg Effect and Linkbait are two of the most commonly heard buzzwords in search engine optimization, and for good reason. They provide a link building strategy that is encouraged and endorsed by Google and can create hundreds of natural links in less time than it previously took to build a dozen links using the old and increasingly useless reciprocal link trading methods. The way [tag]Digg[/tag] works is still a mystery to so many people doing business online. So here are some of the the secrets to successfully building links to your site via the power of Digg.
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The Google define search: command generates definitions of words and is intended to be a convenient tool for Google users. And for us marketers they've introduced a new feature that generates a list of related words to further refine that definition. With a little experimentation can uncover new keywords we may have overlooked in the past. For example, the search [define:On Line Dating] will show you a list of definitions for "On Line Dating" gathered from various online sources. You can also get more "quality" in search results by clicking the "Advanced Search" link on the Google home page.
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To most people, article marketing means writing an article and submitting it to numerous article directories with a few links back to your own site and individual pages. There are literally thousands, such article directories to submit to. Some aggressive promoters tout software that automatically submits your articles to these directories in bulk. There's even software available to automatically generate your articles for you and their sales pages scream promises of reaping thousands of incoming links at the push of a button.
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Google is rolling out the beta version of Google Pay-Per-Action, a program designed to allow publishers to display ads for select products and get paid when a specific action is completed. Such actions could include completing a sale or filling out a sign-up form.
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