Well Designed Web Pages Are Important To Your Success

The importance of you web page design is vital to success on the Internet. A well designed page and good testing of the right message to the right market will tell you everything else you need to know. Here's a check list to make sure your pages are properly designed.

Rank each of the following on a scale of 1 to 10 (1 being weak in this area – 10 being the strongest possible)

• Your Headline - The Most Important Part Of Any Site!
Does your headline work to compel readership? Does it share a startling fact or claim? Is it newsworthy? Does it intrigue you to read further?

• Headline Design
If you read it out loud, does it flow properly? Are the line breaks in the correct places?

• Promise and Curiosity
Is it strong or weak? If you were your ideal buyer would the promise force you to read you page? Would it make you get up off the couch to find your reading glasses to make sure you don't miss anything? Would you give up watching your favorite tv show to read the page?

• Your Subheads
Do they follow logically from the headline? Does it further the intrigue to continue reading? Do you use subheads throughout the body copy as well?

• Your Opening Paragraph
Does it suck you in to read the first line? The second? Would it make for a good sales script when standing toe to toe with a prospect?

• Your Offer
Is it crystal clear what you are offering? Does it tell them what's in it for them to invest their time reading your ad or letter?

• Advantages
Do you offer strong benefits? Are there a large number of them? Are they creative and not obvious to the majority?

• Positive, believable language
Does it read enthusiastically? Is it believable and not promising something that no sane person who believe? Positive language?

• Readability
Do you use short, simple words and sentences? Are they easy to read? Could a grade 5 student read your ad without stumbling? Have you used the Readability score in Microsoft word to determine what grade level you have written to? Aim for grade 6 or 7 readability level.