RSS Feeds Are A Part Of Web 2.0 Technology In SEO

An RSS feed is a format that allows certain content to be pushed to your computer. Newsletters, favorite blogs or columnists and news sites use it when they have frequent publishing schedules. Users can subscribe to a feed and receive only that information they sign up for. Usually, Web users must install a feed reader to subscribe to the content. While use of feeds is popular, Feed aggregator FeedBurner also sees great potential for the ad market in feeds. There are many blog authors creating great content on a variety of topics, but advertisers are challenged to find flexible and scalable deployment of a blog ad campaign. While FeedBurner continues to extend its ad network for RSS feeds to include ads on blogs advertisers need to realize that quality sites, reach and effective placements of feeds will help drive advertisers to the well.

As companies are adapting their messages for the cell phone, so is Web 2.0. Mini-blog site Twitter, for example, is making it easier to use connected mobile devices to add to Twitter threads. The technologies that are part of the greater social Web or social media including video, audio or other content that users can interact with. Web 2.0-styled social media applications can be found at sites such as Wikipedia, Second Life, Digg, MySpace and Flickr. The media can usually be shared, rated and even edited by visitors. This is also called user-generated content and is defined as content on the Web influenced but not necessarily created by visitors to those websites.

The impact of user-generated content on marketers has been great. Web 1.0 users were considered consumers by marketers but now with Web 2.0, they become participants. Now readers comment on your blogs and even change your wikis. Often they create blogs of their own and include your content. If they don't like your it will get out in the blogosphere!

This massive change has given rise to the term "social media optimization and the changes to optimize a site are massive. It is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts and “vlogs” (video blogs). It is a lot like search engine optimization but the difference is that Web 2.0 will make it easier to get your message out through tagging and bookrnarking sites, widening your linkability, helping your content fit onto more niche.