Local Search Tactics

As we have discussed on preivious post local serch is becoming more important daily for merchants. In this 3 minute video President and Founder of SmartSearch Marketing, Patricia Hursh gave an interview with WebProNews at SES San Jose 2007. She gives some cool Local Search Marketing Tactics. She says there are three main ways to reach local searchers. There is more than one way to reach local searchers, you need to utilize local speak and idioms, and focus on decision processes the customers may have.