Three Steps To Higher Page Rank In Google And All Search Engines

Creating content that search engines can easily crawl and index is vital to getting any listing page rank. You need to insure that linking your site together so that page rank flows correctly and is channeled to your most important pages. By placing your keywords in the proper locations on your page you can get optimal ranking effect. It's rare to see the site which has all three of these items done properly. So, the good news for is that if you fully understand the art of creating a search engine friendly site then you've got a huge advantage over your competition. Get all these factors right and you'll be able to crush your competition before they even see you coming.

Crawlability is just a fancy way of describing how easy it is for search engine spiders to download your pages, easily access your content, and discovery the rest of your pages grounded on how you've linked your site together. It's very easy to accidentally put up roadblocks that stop the spiders by shutting them out of important areas of a site. If you put up a spider block and you might see your page drop like a rock out of the rankings. You want spiders to eagerly grab your pages and return often. You want them vigorously crawling all the corners of your site to make sure your pages get indexed and, just as important, stay indexed and well-ranked in the engines.

Here's a checklist of the most important ways to make sure your site is crawlable.

• Be sure you use simple HTML text format. Placing your content in JavaScript, frames, Flash, AJAX, or other technologies will make it harder for search engines to index your content. So if you want search engines to follow your links, place them in simple HTML format.

• Even as you do with your content, don't hide those links in Flash or JavaScript.

• Employ both a regular HTML sitemap and an XML sitemap.

• Use your robots.txt file to block useless pages and prevent search engines from wasting time indexing unnecessary files.

• Avoid having excessive duplicate content on each page. Not only will it confuse the bots but it will penalize your site.

• Use Google Webmaster Central to make sure your site doesn't have any broken internal links that search engines won't be able to crawl.

• If you have content behind forms that needs to be indexed, make sure you provide an alternative link for the spiders to crawl.

• Don't try to make spiders use your site search engine to find your site's content as they won't do it.

• Be careful with session IDs, calendar links, or other technologies that generate large numbers of useless pages. You risk making it possible for spiders to get a different URL for the same page every time they access your site or to encounter an endless number of unimportant links. If this happens, then spiders are going to spend too much time indexing useless pages on your site and not enough time indexing your important pages. This can really depress the overall Page Rank of your site by spreading it out over vast numbers of purposeless pages.

• From both a search engine and a user perspective, short and descriptive URL's are always best. A user should be able to tell what your page is about by reading the URL that the search engine has displayed for your page's search engine listing.

• Subdirectories are better than subdomains in most cases.