Title's Mean Money

Search for your most crucial keyword phrase. Carefully study the top 10 results in Google. Which is the best written title? Which is the most entrancing? Which ones catches the reader and compels him or her want to click on the link? Tip: It Is NOT the #1 ranked result in most cases. Now the question is, "is it your listing?"

If it's not your site, and if you're having problems with click throughs with this keyword phrase, think about how can you change your title to make it more intriguing and designed to pull in traffic. We're talking about click throughs here which is where your money comes from.

You can often beat the top ranked sites if you have a more appealing and captivating Title tag and a good description. You should make a list of title changes, being sure to include your keyword phrase in the title. Set it away for a couple of days. Then, bring it out again and study the list again. Begun thinning down the list. Get other peoples opinions as they may be far more objective.

Try a new title, and see if your click through rate will improve and keep testing. Little changes can make a huge difference so keep a log when you make these types of changes so you can measure the impact.

As you work on your pages your visibility will improve and so will your business. But you need more than just top rankings if you want to make money. Remember to write customer focused content that appeals to your readers. And don't ever forget that your Web site should be focused on your audience first and appeal specifically to a niche interest.

When writing your Web copy, you need to dialog in an appropriate tone and format for the target market. Some of the most interesting content will have more appeal if it speaks to your audience in terms like - you can, you might, you will, yours, your and you're as opposed to we, ours, we're, we will, we can, etc.