Location, Location, Location

Local search is more important than ever. You want to be sure to include geographical information like your real world address on your pages where you can. And remember your information should be included in HTML so the spiders can read it. A whole new breed of spiders is looking for area codes, zip codes and city names, to assist searchers in finding business, stores and services close to their location. In doing so you will come up ahead of the competition when someone searches for your business or your type of business. If you live or operate your business in California say so. If it's in a city like San Francisco let the SE know it. region.