Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Net marketing gurus have written about the problems that spam is causing honest, hard working Net marketers.

Actually, while spam is the fundamental root of our problems, the anti-spam measures that large ISPs and important free e-mail hosts (like Hotmail and Yahoo! Mail) undertake are what hurts legitimate Net marketers.

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The use of tags is most important for good SEO. Include your most important keyword phrase in both your title and description tags but only do this ONCE. Your title tag should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Your description tag should be no more than a maximum of 150 characters, including spaces. Your title and description should be considered an "ad campaign" for your Web site, because that's just what they are. Your page may be only be #7 in the rankings, but if you've taken time to create a captivating title and description tag, you may have just as many click's as the #1 or #2 spots who haven't done their homework. More on Tag Tips For Target Marketing