Tag Tips For Target Marketing

The use of tags is most important for good SEO. Include your most important keyword phrase in both your title and description tags but only do this ONCE. Your title tag should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Your description tag should be no more than a maximum of 150 characters, including spaces. Your title and description should be considered an "ad campaign" for your Web site, because that's just what they are. Your page may be only be #7 in the rankings, but if you've taken time to create a captivating title and description tag, you may have just as many click's as the #1 or #2 spots who haven't done their homework.
Never use your keywords stuffed in a comment tag. It will not serve any useful purpose and comment tags have not contributed to relevancy in a long time. Read all of your content, including titles and descriptions, out loud. If you stumble over words, so will your audience.