Additional Content Adds Value

Since your home page is typically your most powerful page, it's important to feature your most important products on your [tag]home page[/tag] so that those product pages will have a link from the home page. Adding a 'related products' type of navigation on your product pages will help the visitors stay on your site by making it "sticky" case they want to another size, color, or product with similar price or features. Plus it help your [tag]product pages[/tag] get more internal links.

Keep in mind that you can also control the actual link text of the links in that area as well, so you may want to use link text that's similar or the same as certain keyword phrases you're targeting for rankings. Adding additional content can be a good way to add links to your product pages, especially if you decide to add a blog that features certain products on your site.

Informational pages about the products you sell, including research information, articles about how to use those products or background information can often be helpful to potential customers, as well. And it's the customer you are trying to please!

Sometimes you may get the manufacturer's approval to include information such as user manuals or information from them on the site. Or you might choose to include recall notices, product reviews, testimonials, or a product message board/forum discussion for your customers. It's this additional content that can lead to more links from other web sites as well as areas where you can embed links to certain product pages.