Affiliate Power In Social Bookmarking Sites

If you’re a cutting edge retailer, you realize that [tag]social book-marking[/tag] generates social proof and marketing ener­gy that multiplies the power of all your marketing channels. The more [tag]social bookmarking capital[/tag] you own, the more mar­keting energy you create. We know that organic search engine placement doesn’t have the same impact it once did. With only 10 first-page spots available for any Google keyword, holding a top placement for any duration of time appears unlikely. The reason is that algorithms must evolve, and you might get wiped out with this process. But if you offer consumers a great shopping expe­rience and it’s tagged for your keyword by 10,000 [tag]social bookmark­ers[/tag], the backlinks and traffic will continue to flow.

Rigging the [tag]social bookmark system[/tag] is virtually impossible. The junk by nature falls to the bottom of the heap. The more social bookmarking capital you acquire, the more potential marketing points open. Pushing your message and interrupting consumers has become s a thing of the past. Tag clouds take care of agility, timeliness and relevancy for you, since real people tag sites based on what’s in their mind at the time. And while your site may get tagged in some far-out ways, quirks are what make the human brain much less prone to manipulation than an algorithm.

It’s clear that affiliates are the only marketing force that can efficiently generate social bookmarking capital. Commercializing a social bookmark space is frowned upon, if not forbidden. Your business can’t and shouldn’t spam the social bookmark sites.

For merchants, your affiliates are really in the best position to connect to the minds of these social networks and place links to their pre-sales pages appropriately, within a human context of trusted recommendations. Today’s savvy affiliates are becom­ing experts at navigating social networks for a very good reason. They’ve had their content-filled, high-quality, user-oriented sites shunned by the search engines. However, they compete by joining grassroots Web 2.0 communities and tucking their affiliate sites deep into the heart of the social bookmarking universe. If you’re a forward-looking retailer, you want these pio­neer affiliates representing you now.