What Is Co-Registration and Does It Work?

Co-Registration is a method, which you can use to build very large groups of subscribers extremely quickly. It can be a way to make a lot of money extremely quickly. It is also a way to lose money extremely quickly if you don't know what you're doing. The way that it works is that when someone is subscribing to someone else's newsletter (or in fact many other actions also) they also have the opportunity to subscribe to your newsletter.

Co-reg is not the best way to describe what really is happening in the process. The better term is opt-ins or list building because that is exactly what your doing. The prospect is registering with someone else primarily and you are an afterthought that is brought up at the registration point.

In direct mail you rent a list of potential prospects, you gauge based on past responses if this list will be interested in the letter they are about to receive. So who you mail to will have a huge impact on responses and therefore the success of your campaign.

The cost per acquisition was one of two important things you must consider carefully. The second most important thing is the list itself. You see once they are in your autoresponder you are going to have to sell them on clicking thru to the sales page…then get then to purchase from you. If the leads is bad then your sales campaign will fail. The more qualified the better the deal. These leads will not be qualified even though they chose to opt in go your mailing list. You have to have a strong ability to close to make it work effectively. You need to get the reader to open your email, then click thru to the sales page and then you must close from the sales page.

The most valuable piece of info is not the email address it's the phone number. Selling with phone numbers is powerful and can be done without you even being on the phone.

If you cannot close then you are going to fail if you are buying and building a weak list.

Here is what you need to succeed with Co-reg and all of these count equally.

1. A good deal - it must convert well and have a large profit margin so you can have pay a high acquisition cost. That doesn't mean you should have a high acquisition cost but rather you could if need be.

2. A continuity or big upsell backend is mandatory - even if you were to be able find a good co-reg lead source and a one time sale type deal and are able to make it profitable you don't really want to. A continuity/back end/ repeat sale and or a big upsell is mandatory in the deal you choose.

3. Tracking and testing this is vital and can kill you just as quick as help you if you ignore this step.

4. You need to know how to write good copy. Both the autoresponder and sales copy will need to do the heavy lifting. This is because most of these leads (list) will be weak at first. They are an afterthought opt in to the list and if you haven't made your living selling then you will not understand the profound importance of this statement.

In his "Secrets of Successful Direct Mail" by Richard V. Benson he discusses the two most important things in any marketing campaign and they are critical here.

1. Cost per acquisition 2. A great list

There is more your must consider like having a quality product with a continuity or back end and the product must do exactly what you say it does. Not partially - not somewhat and you can't hide behind "well it worked for some but not all"

THE DEAL

Fact: The deal you do in co-reg is critical since collecting leads to do network and offers is stupid and will result in a financial train wreck. You cannot look at this as any more than acquiring leads that you can sequentially sell a product or service to. You need a high margin deal - the higher the profit margin the higher the cost per acquisition you can pay. You need to sell your own products or a product where you get such a high payout. You will increase your success rate with co-reg if you have a backend upsell which pads your profit margin and allows you to pay a higher cost per acquisition and again find a continuity product. This works well with free trials that automatically roll into continuity.

Does co reg work? Yes, but be very careful on the type of deal you do. Do all ads work in magazines? No, but the ads are still selling for the publishers and the advertiser is still making a profit (in most cases).

Just remember that co-reg is a form of traffic generating tool and not the cure all. Again we remind you that whom you get your co-reg from matters a great deal. This is a traffic source so you must track your leads and know your cost per acquisition. Co-reg can work but be very careful.

[tags]co-reg, co listing, optin, list building, repeat sales, buying leads[/tags]