Using SEO To Get To Google

Search Engine Optimization Isn't Rocket Science

Ok now you've completed your website and it looks great! Now how are you going to attract visitors? If you don't let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the Internet and bring targeted visitors to your website.

Optimize your website

The most important part of your website is quality content. Google and other search engines will crawl your content and index it into a database. If your content doesn't match the product you are selling, you will not attract targeted visitors. It's therefore very important that you choose your keywords carefully. For example, if you sell computers on the internet, make sure you mention the words computer, PC, Mac and more computer related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.

Linkbuilding

When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink.

Target your audience

Leave your link on website where your potential customers meet, for example in forums or message boards related to your website. Don't spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.

Offline targetting

Be sure to market your website offline as well. Advertise in local papers, tell everyone about your website, etc.

Add a sitemap to your website

When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.

Make sure searchbots can read your website

Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.

don't use frames

Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Stay away from bad neighbourhoods and don't spam!

don't be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Don't exchange links with spammy websites either. The risk exists that Google will classify your website as a spamsite and will block your website from any search results.